As the Founder of Impassion Afghanistan, Afghanistan’s first digital agency, she is leading the company’s various information and communications technology (ICT) initiatives, including creating and curating the Afghan Social Media Summit, Kabul’s answer to Social Media Week; designing Paiwandgāh, Afghanistan's largest citizen journalism platform; and advising and training media organizations, embassies, and Afghan government on social media and mobile technology adoption.
Prior to Impassion, Eileen created, conspired on, and led projects with cross-border and cross-sector impact. These included developing and managing FieldEx, an innovative field-based civil-military training program for students and practitioners working in conflict and disaster response; designing digital communications for TEDxKabul, the first ever TED event in Afghanistan; and serving as media relations mentor for a global portfolio of start-ups crowdfunding on the StartSomeGood platform.
Eileen serves on the World Economic Forum's Global Agenda Council on Social Media, a council of 22 Social Media Subject Matter Experts working together to provide though leadership, insights, and policy on social media globally.
She has been recognized for her work by the World Economic Forum as a Global Shaper and by the Young Professionals in Foreign Policy (YPFP) and Diplomatic Courier as one of “99 Top Foreign Policy Professionals Under 33.”
Eileen writes about technology, culture, and post-conflict for a variety of publications including VentureBeat and the New York Times. Her work has been featured in Foreign Policy, Washington Post, Columbia Journalism Review, The Guardian, Fast Company, Fox News, and Vice, among others.
Impassion Afghanistan was created to help world-changing organizations increase impact through social media and mobile technology. Impassion combines experience in media, communications, and technology with local, regional, and cultural expertise to provide new insights into clients' target audiences and create the most effective social and mobile campaigns.
It is an affiliate of VA-based Impassion Media, which Eileen founded in March 2012.
Eileen provided her digital expertise in bringing the inaugeral TEDxKabul to life, serving as digital communications and press lead.
FIELDEX sought to expose participants to the difficulties of decision making during conflict, the complementary and competing interests of the stakeholders involved, and the inter-agency collaboration essential for a successful mission.
Today, FIELDEX remains a fully-funded student organization at Tufts University attracting participants from as far afield as the U.S. Air Force Academy, Northwestern University, the U.S. Military Academy, the U.S. Naval Academy, and the Fletcher School of Law and Diplomacy.
-GEN (Ret) Stanley McChrystal, Former Commander of the International Security Assistance Force (ISAF) and Commander of U.S. Forces, Afghanistan
"When you meet Eileen, you will quickly notice a certain steely-eyed determination about her. She has bright ideas, and the rare ability to turn them into reality. I had the opportunity to experience this on two separate occasions - as my research assistant in Afghanistan and in creating FIELDEX out of a smaller exercise that I had run.
I recommend Eileen in the strongest terms. If you are looking to work or do business cross-culturally, you need her on your team. Eileen has a rare combination of intellect, maturity, and the ability to pick up skills and information at a very fast pace. I can't stress enough that I've never met another person who could even come close to pulling off the work that she has."
–Toby Bonthrone, Afghanistan and Counterinsurgency Researcher